‘Principal’ synonyms: main, chief, primary, leading, foremost, first, predominant
‘Principle’ synonyms: morals, ethics, beliefs, ideals, standards, integrity, virtue, honour, decency
Treat others as you’d like to be treated.
Be imaginative and drive to be better, the best!
Work and act to the best of your ability.
Be driven and surpass expectations.
Have a pragmatic approach coupled with commercial awareness.
Appreciate and be considerate of the needs of others.
Don’t feel restricted by ‘how it’s always been done’, challenge everything!
Work as a team to deliver the common goal.
Be someone that people can depend on and trust.