‘Principal’ synonyms: main, chief, primary, leading, foremost, first, predominant

‘Principle’ synonyms: morals, ethics, beliefs, ideals, standards, integrity, virtue, honour, decency

  • ResPectful

    Treat others as you’d like to be treated.

  • ResouRceful

    Be imaginative and drive to be better, the best!

  • ProfessIonal

    Work and act to the best of your ability.

  • PassioNate

    Be driven and surpass expectations.

  • PraCtical

    Have a pragmatic approach coupled with commercial awareness.

  • CarIng

    Appreciate and be considerate of the needs of others.

  • EmPowered

    Don’t feel restricted by ‘how it’s always been done’, challenge everything!

  • CollAborative

    Work as a team to deliver the common goal.

  • ReLiable

    Be someone that people can depend on and trust.